Ricardo CrisantesCo-Owner and Vice President of Sales & MarketingWholesum Harvest
Ricardo is Vice President of Sales and Marketing and co-owner of Wholesum Harvest, a grower and marketer of certified organic vegetables with operations in the US and Mexico. Motivated by a sincere belief in stewardship, Wholesum has been a pioneer in organic growing methods that eliminate synthetic chemicals and replace them with naturally occurring inputs to grow vegetables that are a safer for both farmworkers and consumers.
In its 80 years as a family company, Wholesum has worked to adopt a triple bottom line approach to addressing its responsibility to the PEOPLE that grow and buy its produce, the one PLANET we all share, and the PROFITS that enable the continued growth of the company. Wholesum Harvest first began certifying its operations in Mexico under Fair Trade in 2011 and in 2016 became the first Fair Trade certified vegetable farm in the United Sates. In Ricardo’s tenure there, Wholesum has also become a leader in environmental sustainability by making investments in solar energy, irrigation efficiency projects, and promoting biodiversity at the farms.
As the head of Sales and Marketing, Ricardo has worked to create a market for Fair Trade produce by educating retailers and connecting consumers with farm workers through authentic story telling about the positive impact of Fair Trade in worker communities.
To serve his local community, Ricardo serves as a board member of the Fresh Produce Association of the Americas, an organization that fosters trade between US and Mexico. He is also a volunteer at the Kino Border Initiative helping migrants in the Sonoran Desert by feeding and clothing those in need.
Ricardo holds a B.S. in Business Administration from the University of Southern California. He resides in Nogales, Arizona with his wife Kenya and their 3 children.