Helena BarbourVice President of Global SportswearPatagonia
As Patagonia’s VP of Global Sportswear Helena oversees the Men’s, Women’s, and Kids’ Sportswear product lines, which promote and embody Patagonia’s mission to create the best product and cause the least harm.
Helena joined Patagonia in 1998, and has worked to ensure every Sportswear style offered exemplifies environmental and social responsibility. She has pioneered best in class sustainability, leading product initiatives promoting organic cotton, recycled polyester and nylon, traceable and recycled down, reclaimed cotton and wool, and recycled cashmere. In 2014 Helena spearheaded a company partnership with Fair Trade USA, resulting in the launch of 11 styles. This program has scaled rapidly, and in Spring 2018 over 500 Patagonia styles are Fair Trade.